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Beyond Romance: How Gen Z and Alpha Are Transforming Valentine’s Day 2025/26

Test New January 10, 2025
January 10, 2025
Discover the 4 key trends shaping Valentine's Day in 2025/26. Perfect for buyers and product developers seeking inspiration. We've curated a list of 12 must-have beauty products to help you win the upcoming Valentine's Day gift-shopping battle.

Beyond Romance: How Gen Z and Alpha Are Transforming Valentine’s Day 2025/26

"Would you be my Valentine?" is no longer a question reserved for romantic partners. As we approach Valentine’s Day 2025/26, the celebration of love is evolving far beyond traditional romance.
According to recent consumer insights, more Gen Z and Alpha generation shoppers are seeking gifts that nurture a variety of emotional connections. Whether it’s celebrating friendship, indulging in self-love and healing, or choosing gifts that reflect personal identity and style, this day has become a broader canvas for expressing affection.

For buyers looking to meet these emerging demands, here are the 4 top Valentine’s Day product trends to consider for 2025/26.

#Trend-setting palette
1. Cosmic Love: Aura and Alien Aesthetics

Inspired by curiosity about life beyond Earth and the evolution of Y3K styles, cosmic and digitally influenced aesthetics are set to give Valentine's Day looks a fresh romantic twist. Consumers will embrace the importance of inner connection. They can experience an ethereal link with the universe through radiant, shimmering makeup.

Key trend colors: Include cool-toned palettes, Lilac,Icy pink, Celestial Starlight, Galactic Grape, Glacier Blue Sparkle, Midnight Blue, and soft metallic pink tones. These shades emphasize translucency and a multidimensional makeup look.

Key Products: Blush sticks, liquid blush, highlighter sticks, liquid highlighter.
Perfect for creating a radiant, otherworldly effect.

TJ’s Products

Our innovative eyeshadow palette is designed to capture the essence of celestial beauty.

Customizable fragrances and a range of shimmering shades, help users achieve a "fairy-like" glowing aura for both face and body, embodying the cosmic aura theme for Valentine's Day.

nebula Lightweight Long-lasting Duo-chrome Liquid Eyeshadow (LM-Y353)

DARK. Perspective 9 Well Eyeshadow Palette (M-A0000-23081)

TJ Hydrating Glow Setting Spray & Brush Kit

Get Your Free Sample

#Deluxe makeup gift box
2. Glimmer Gifting: Luxurious Symbols of Love

To celebrate the holiday of love, shoppers are spending more on Valentine’s Day, with American consumers averaging $185.81 in 2024.

Luxurious gifts that serve as keepsakes and counter wastefulness will be highly favored. People are looking for thoughtfully designed products that can be displayed and cherished.

TJ’s Products
TJ 17 Well Purse Shape Multi-shade Eyeshadow Palette (LM-Y353)

TJ 21 Well Shell Shape Multi-shade Eyeshadow Palette (PD-1269)
TJ 16 Well Elk Shape Multi-shade Eyeshadow Palette A
Get Your Free Sample

#Funny Gift Party
3. My funny pal-entine: tokens of friendship

When it comes to Valentine’s Day, Gen Z is redefining love and relationships, seeking gifts that celebrate 'Galentines' or 'Palentines' and embracing the day on their own terms.

A whopping 58% of US Gen Zers believe their non-romantic committed relationships are just as important as romantic ones. This shift in perspective is reflected in Valentine's Day celebrations, where gatherings with friends, parties, and pajama parties are becoming increasingly popular.

As a result, the trend, of wearable lip sets shaped like headphones or heart-shaped eyeshadow palettes is expected to be a hot topic at these gatherings. Furthermore, face masks and skincare products with fun designs are not only popular gift choices but also serve to enhance interaction and friendship during unboxing and use.

TJ’s Products

Looking for a trendy and fun gift for a ready-to-go Valentine's Day product proposal? Our products are the perfect choice! With their playful and multifunctional designs, they're sure to create unforgettable memories and align with the latest 2025-2026 market trends.

Kaleido Earphone-Shaped 2-in-1 Lip Stick & Gloss Duo (PD-1429)

Bulbous Wearable Stacked Stick (LC-X333)
Duo Heart Shade Duo Touch Matte & Shimmer Lipstick (SM-A0000-22116)

#Sense of Ritual & Healing
4. Self-care and Sensory Delight

As modern life accelerates, stress and anxiety are on the rise, increasing people's need for self-care.

Valentine's Day is no longer just for couples, but a time to emphasize self-love and mind-body balance. Through multi-sensory product design, we can create a soothing and healing space for consumers, boosting their confidence.

By incorporating skincare-rich formulas, and unique product textures, and adding signature fragrances, we can develop products with compelling brand stories.

TJ’s Products

Multi-Sensory Glimmer Clean Highlighter

This luxurious formula combines the power of organic bitter apple pomace, natural minerals, and organic algae oil to combat aging, protect against blue light, and deeply hydrate the skin. Its mochi-like texture and intricate embossing provide a soothing and satisfying application, while the calming fragrance stimulates alpha brain waves for ultimate relaxation.

Sky Stroll Relaxation Body Massage Cream
Exfoliate & Moisturing Lip Scrub (SM-A0000-22011)
For Valentine's Day 2025/26, captivate Gleamers seeking innovative celebrations with multi-sensory gifts. TJ ENTERPRISE offers a wide range of products ready to meet evolving consumer needs, from essential self-care items to luxurious, sustainable beauty solutions.
 

News!

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 ABOUT TJ’S NEWSLETTER

So you are up to date, not out of date !

As a way to get closer to the leading edge in the cosmetics industry, we regularly research and write about what is going on in the cosmetics market. The topics include color forecasts and trends of products, materials, ingredients, and consumer preferences. It’s a great way to generate new ideas for you and ourselves.

We welcome you to share them with your friends and colleagues !

 ACTIONABLES

  1. Start building your color strategy for 2024.
  2. Refer to these trends and incorporate insights into your next color palette and across different product categories.
  3. Adopt product components and formulas with low impact on the environment. Ask us about our PET and recycled PET compacts!

 
 
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